We've built brands, sold brands, and built the technology that helps brands scale. The capital is the easy part — the operating leverage is the edge.
Operator-investor. Early in Olé Cocktails through its acquisition by Mark Anthony Group — the same pattern Overproof is built to replicate. Inside the beverage ecosystem, not observing it from the outside.
A decade+ of institutional VC and PE. Partner at McRock Capital ($150M IIoT/AI). Brings the financial discipline and governance rigor of institutional investing to a category that has historically lacked it.
20+ years building consumer and beverage brands. Founder/CEO of Holy Seed Beverage Group. Two strategic exits. Operates at the intersection of brand, technology, and regulated markets.
Transaction structuring · M&A · capital events
Distribution strategy · NA market expansion
Brand building · consumer positioning
Marketing · consumer engagement
International distribution · LatAm logistics