Capital for the future of drinks.
Overproof invests in beverage brands and the technology rebuilding the trillion-dollar drinks category — where the capital gap is the opportunity, and operators are the alpha.
Three converging opportunities. One fund.
Post-revenue, pre-scale.
Friends-and-family gets brands to proof of concept. Growth equity won't engage before $2M. We invest in the gap — where validated brands run out of road right before they break out.
Software for a three-tier industry.
Distribution, compliance, DTC, retail intelligence, route-to-market. The drinks industry's tech stack is a generation behind. We back the founders rebuilding it.
Brands that bring people together.
Spirits have always been social infrastructure. We invest in operators who understand that liquid is a vehicle for community — not the other way around.
Spirits have always brought people together.
The bar, the dinner, the wedding, the wake. For 8,000 years, alcohol has been the social infrastructure of civilization — the vehicle for the conversations, deals, and rituals that built everything else.
We invest in companies that have a proven aptitude for building community and bringing people together, when it matters most.
And in the technology — distribution, compliance, retail intelligence, DTC — that lets the next generation of operators compete with conglomerates that have a fifty-year head start.
The data already shows what the market hasn't priced in.
A trillion-dollar category. A structural capital gap. Strategic acquirers buying at SaaS-level multiples. And a generation of operators rebuilding the rails. Read the long version.
Read the full thesis →